PlayStar is a new online casino operator based in New Jersey that has already made a splash in the market. They provide live casino, slots, and table games for NJ residents.
With senior stakeholders having worked with us in the past they were eager to get us involved as early as possible to help them drive a high volume of new players to hit investor targets.
New Jersey is one of the most mature gambling markets in the US and as such is highly competitive which makes it challenging to stand out to new players.
As a new brand they had no brand equity and similarly no trust which is crucial for operators in the gambling space. In order to hit the ground running we would need to launch with a great offer and killer creative.
To help PlayStar achieve their goals, we took an omnichannel approach across Snapchat Ads, Meta Ads, and Twitter Ads so that we could hit different audience pools and drive as much traffic as possible.
One of the key components of the strategy was creative execution. We developed a high volume of creative that was designed to grab the attention of PlayStar's target audience and communicate the brand message effectively. We used a variety of ad formats and creative styles to keep the campaign fresh and engaging.
Another essential element of the strategy was offer testing. We tested a variety of different offers to see which ones resonated most with PlayStar's target audience and drove the highest number of conversions. We used first-party data to optimise the campaign continually, making sure that it was always performing at its best.
As we found winning creatives, audiences, and platform, we scaled budgets in accordance managed to come in below targets for the first 3 months of activity. In doing so PlayStar was able to successfully secure their second round of funding from MGM of $15M allowing us to scale even harder.
