Privacy Policy

Blue Ring Consulting PTY LTD
ABN: 39 689 827 218
Effective Date: 13 August 2025
Last Updated: 13 August 2025

1. Introduction

Blue Ring Consulting PTY LTD ("we", "us", "our", "the Company") is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as well as other applicable privacy laws including the General Data Protection Regulation (GDPR) where relevant.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you:

  • Visit our website
  • Use our services
  • Interact with us through social media
  • Subscribe to our communications
  • Engage with our advertising and marketing

By using our services or providing us with your personal information, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy.

2. What Personal Information We Collect

Information You Provide Directly

We may collect personal information that you voluntarily provide to us, including:

Contact Information:

  • Name and title
  • Email address
  • Postal address
  • Company name and position

Business Information:

  • Industry and business type
  • Company size and revenue
  • Business requirements and objectives
  • Project details and specifications

Communication Records:

  • Enquiries and correspondence
  • Meeting notes and call records
  • Feedback and survey responses
  • Support requests and interactions

Financial Information:

  • Billing and payment details
  • Bank account information (where required)
  • Tax and invoicing information

Information We Collect Automatically

When you visit our website or interact with our digital services, we automatically collect:

Technical Information:

  • IP address and location data
  • Device type, operating system, and browser information
  • Screen resolution and device settings
  • Referring website and pages visited
  • Time and duration of visits
  • Search terms used to find our website at blueringdigital.com

Usage Data:

  • Pages viewed and content accessed
  • Links clicked and downloads
  • Form submissions and interactions
  • Email engagement metrics (opens, clicks, bounces)
  • Social media engagement

Cookies and Tracking Technologies:

  • Session and persistent cookies
  • Web beacons and pixels
  • Local storage and similar technologies
  • Analytics and performance tracking data

Information from Third Party Sources

We may receive information about you from:

Social Media Platforms:

  • Profile information from LinkedIn, Facebook, Twitter, Instagram
  • Engagement metrics and interaction data
  • Publicly available business information

Analytics and Advertising Partners:

  • Google Analytics and Google Ads data
  • Meta (Facebook) advertising insights
  • Website performance and user behaviour data

Business Partners and Referrals:

  • Contact information from referral partners
  • Business relationship data
  • Professional network information

Public Sources:

  • Business directories and registrations
  • Professional associations and memberships
  • Public social media profiles and company information

3. How We Use Your Personal Information

We use your personal information for the following purposes:

Service Delivery

  • Providing consulting services and solutions
  • Managing client relationships and projects
  • Delivering contracted services and deliverables
  • Processing payments and managing accounts
  • Providing customer support and assistance

Communication and Marketing

  • Responding to enquiries and requests
  • Sending newsletters, updates, and promotional materials
  • Conducting marketing campaigns and advertising
  • Personalising content and user experience
  • Building and maintaining professional relationships

Business Operations

  • Managing our business operations and administration
  • Conducting market research and analysis
  • Improving our services and website functionality
  • Ensuring network and information security
  • Complying with legal and regulatory requirements

Analytics and Insights

  • Understanding website usage and user behaviour
  • Measuring marketing campaign effectiveness
  • Improving our digital presence and user experience
  • Conducting business intelligence and reporting
  • Optimising our services and operations

4. Third Party Services and Data Sharing

Website and Analytics Services

Webflow

  • Website hosting and content management
  • Form submissions and contact data
  • Website performance and uptime monitoring
  • Data Location: United States
  • Privacy Policy: https://webflow.com/privacy

Google Analytics

  • Website traffic analysis and user behaviour tracking
  • Demographic and interest reporting
  • Conversion tracking and goal measurement
  • Data Location: United States
  • Privacy Policy: https://policies.google.com/privacy

Google Tag Manager

  • Managing website tracking codes and analytics
  • Coordinating data collection across platforms
  • Data Location: United States

Advertising and Marketing Platforms

Google Ads

  • Targeted advertising campaigns
  • Conversion tracking and attribution
  • Audience building and remarketing
  • Data Location: United States
  • Privacy Policy: https://policies.google.com/privacy

Meta Business (Facebook and Instagram Ads)

  • Social media advertising and promotion
  • Audience insights and targeting
  • Conversion tracking through Meta Pixel
  • Custom audience creation and lookalike targeting
  • Data Location: United States and Ireland
  • Privacy Policy: https://www.facebook.com/privacy/policy/

Social Media Platforms

LinkedIn

  • Professional networking and content sharing
  • Lead generation and business development
  • Company page management and analytics
  • Privacy Policy: https://www.linkedin.com/legal/privacy-policy

Facebook and Instagram

  • Social media presence and engagement
  • Content promotion and audience building
  • Social media analytics and insights
  • Privacy Policy: https://www.facebook.com/privacy/policy/

Twitter/X

  • Social media engagement and thought leadership
  • Real-time communication and updates
  • Privacy Policy: https://twitter.com/privacy

Business and Operational Services

Email Marketing Platforms

  • Newsletter delivery and email campaigns
  • Contact management and segmentation
  • Email performance analytics and reporting

Customer Relationship Management (CRM)

  • Client relationship management
  • Sales pipeline and opportunity tracking
  • Communication history and preferences

Cloud Storage and Collaboration

  • Document storage and sharing
  • Project collaboration and file management
  • Data backup and synchronisation

Data Processing Arrangements

We ensure that all third party service providers:

  • Maintain appropriate data protection standards
  • Process data only for specified purposes
  • Implement appropriate security measures
  • Comply with applicable privacy laws
  • Provide data processing agreements where required

5. Cookies and Tracking Technologies

Types of Cookies We Use

Essential Cookies

  • Required for website functionality
  • Session management and security
  • Form submissions and user preferences
  • Cannot be disabled

Analytics Cookies

  • Google Analytics tracking
  • Website performance monitoring
  • User behaviour analysis
  • Can be disabled through browser settings

Marketing and Advertising Cookies

  • Google Ads conversion tracking
  • Meta Pixel and advertising attribution
  • Remarketing and audience building
  • Can be controlled through cookie preferences

Social Media Cookies

  • Social media integration and sharing
  • Social login functionality
  • Social media analytics and insights

Managing Cookie Preferences

You can control cookies through:

  • Your browser settings and preferences
  • Our cookie consent banner (when available)
  • Opt-out tools provided by advertising platforms
  • Industry opt-out services like DAA WebChoices

To disable cookies entirely, please refer to your browser's help documentation. Note that disabling cookies may affect website functionality and user experience.

6. Data Security and Protection

Security Measures

We implement appropriate technical and organisational measures to protect your personal information:

Technical Safeguards:

  • Encryption of data in transit and at rest
  • Secure hosting and cloud infrastructure
  • Regular security updates and patches
  • Access controls and authentication systems
  • Network security and firewalls

Organisational Safeguards:

  • Staff training on data protection
  • Access restrictions and role-based permissions
  • Regular security audits and assessments
  • Incident response and breach procedures
  • Vendor management and due diligence

Data Breach Response

In the event of a data breach that is likely to result in serious harm, we will:

  • Contain the breach and assess the risk
  • Notify the Office of the Australian Information Commissioner (OAIC) within 72 hours
  • Notify affected individuals without unreasonable delay
  • Provide clear information about the breach and recommended actions
  • Take steps to prevent future breaches

7. Data Retention and Deletion

Retention Periods

We retain personal information for as long as necessary to:

  • Fulfil the purposes for which it was collected
  • Comply with legal and regulatory requirements
  • Resolve disputes and enforce agreements
  • Maintain business records and operations

Specific Retention Periods:

  • Client project data: 7 years after completion
  • Financial and tax records: 7 years as required by law
  • Marketing communications: Until unsubscribed or 3 years of inactivity
  • Website analytics: 26 months (Google Analytics default)
  • Employee records: 7 years after termination

Data Deletion

When personal information is no longer required, we will:

  • Securely delete or destroy the information
  • Ensure third parties also delete the information
  • Maintain records of deletion where required
  • Anonymise data where possible for legitimate business purposes

8. International Data Transfers

Some of our service providers are located outside Australia, particularly in:

  • United States (Google, Meta, Webflow)
  • European Union (various cloud services)
  • Other countries where our business partners operate

When transferring data internationally, we ensure:

  • Adequate data protection laws in the destination country
  • Appropriate contractual safeguards and data processing agreements
  • Your consent where required by law
  • Compliance with cross-border data transfer requirements

9. Your Privacy Rights

Under Australian privacy law, you have the right to:

Access and Correction

  • Request access to your personal information
  • Request correction of inaccurate or incomplete information
  • Receive information about how your data is used and disclosed

Complaints and Enquiries

  • Make complaints about privacy breaches or handling
  • Request information about our privacy practices
  • Seek resolution of privacy-related issues

Marketing Communications

  • Unsubscribe from marketing emails and communications
  • Update your communication preferences
  • Opt out of targeted advertising (where technically feasible)

European Union Residents

If you are located in the EU, you have additional rights under GDPR:

  • Right to erasure (right to be forgotten)
  • Right to data portability
  • Right to restrict processing
  • Right to object to processing
  • Right to withdraw consent

10. How to Exercise Your Rights

To exercise your privacy rights or make enquiries:

Email: info@blueringdigital.com
Post: [Insert Postal Address]

When contacting us, please provide:

  • Your full name and contact details
  • Details of your request or complaint
  • Any relevant reference numbers or account information
  • Proof of identity (if required)

We will respond to your request within 30 days (or as required by applicable law) and may charge a reasonable fee for providing access to information.

11. Children's Privacy

Our services are not directed at children under 18 years of age. We do not knowingly collect personal information from children under 18 without parental consent. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our practices or services
  • Updates to applicable laws and regulations
  • Feedback from users and regulatory guidance
  • Changes to our third party service providers

When we make material changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you through our website or email communications
  • Provide information about significant changes and their impact
  • Seek additional consent where required by law

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

13. Third Party Websites and Services

Our website may contain links to third party websites, services, and social media platforms. This Privacy Policy does not apply to these external sites, and we are not responsible for their privacy practices.

We encourage you to read the privacy policies of any third party services you use, including:

  • Social media platforms where you follow or interact with us
  • Partner websites and services we may recommend
  • External tools and resources we may reference

14. Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, personal information may be transferred as part of the transaction. We will provide notice of any such transfer and any choices you may have regarding your information.

15. Contact Information

Blue Ring Consulting PTY LTD

General Enquiries:
Email: info@blueringdigital.com

Privacy Officer:
Email: info@blueringdigital.com

Australian Privacy Complaints:
If you are not satisfied with our response to your privacy complaint, you can contact the Office of the Australian Information Commissioner (OAIC):

Website: www.oaic.gov.au
Phone: 1300 363 992
Email: enquiries@oaic.gov.au

European Privacy Complaints:
If you are located in the EU and not satisfied with our response, you can contact your local data protection authority.

This Privacy Policy is effective as of 13 August 2025 and was last updated on 13 August 2025. Blue Ring Consulting PTY LTD reserves the right to modify this policy at any time in accordance with applicable privacy laws and business requirements.