E-Commerce
Luxury

Aspinal of London

My Role
Media Buyer
Timeline
Jan '20 - Aug '21

About Aspinal of London

Aspinal of London is a renowned luxury brand that specializes in handcrafted leather goods and accessories. With a legacy of 20 years, the brand has gained a reputation for creating timeless, elegant designs inspired by the classic styles of London's fashion scene.

The Challenge

Aspinal of London faced a challenge in achieving their desired results on social media. Despite their success with Google Ads, they struggled to see the same level of results on Meta Ads. They recognized the need to diversify their digital marketing spend across multiple platforms to increase their reach and scale their business.

The Solution

Aspinal of London partnered with us to help them achieve their desired results on social media. We focused on providing them with a higher return on ad spend (ROAS), which was their primary KPI.

We started with a full account structure workshop to ensure that they were making the best use of their warm and hot audiences. We analyzed potential winning prospecting campaigns that could be used to scale and briefed in native creative to their design team to make the most out of their ad spend.

We continued to work with Aspinal of London on a retainer basis to guide them in the right direction and ensure that their campaigns were running optimally, using up-to-date best practice techniques.

Thanks to our expertise, Aspinal of London successfully scaled their business over six months, increasing their ad spend by an impressive 266%. Furthermore, we helped them achieve a remarkable 73% increase in their ROAS compared to the previous year.

In conclusion, Aspinal of London's partnership with us allowed them to diversify their digital marketing spend across multiple platforms, scale their business, and achieve remarkable results on social media.